How to Thrive When Things Aren't Going According to Plan

Listen to The Mess in the Middle Podcast once per week, every Wednesday, to achieve the business of your dreams.

In this insightful episode of “The Mess in the Middle,” we delve into Famira’s ten-year journey in entrepreneurship, highlighting her transition from visual branding to a strategic, community-focused approach.

Famira Green shares a transformative realization: building her business based on genuine desires, not external expectations.

The conversation explores the vital difference between having an audience and cultivating a community.

Key discussions include the impact of AI on content and community engagement, evolving online business landscapes, and strategies for authentic brand-building aligned with one’s “divine design.


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In this episode, you will learn:

  • 01:00 – Famira’s introduction and background
  • 08:00 – Turning point in Famira’s career
  • 14:00 – Concept of ‘messy middle’ in entrepreneurship
  • 19:00 – AI’s role in content creation and community building
  • 25:00 – Shift in online community engagement
  • 30:00 – Enhancing business strategies with AI
  • 35:00 – Challenges in online communities and social media
  • 40:00 – Evolution of personal brand and strategies
  • 45:00 – Advice for navigating business challenges
  • 47:00 – Closing thoughts from Famira and Audra


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Starting a business can be a daunting task, no matter how passionate you are about the product or service you offer and the values you stand for. But getting stuck at any point is never a sign of failure; it is simply a call to refocus.

The Mess in the Middle with Audra Carpenter is a podcast meant to move small business owners and entrepreneurs, out of being stuck, no matter where they are in the process of launching or growing their businesses.