Overcoming Challenges and Finding Success as a Business Owner

Listen to The Mess in the Middle Podcast once per week, every Wednesday, to achieve the business of your dreams.

In this episode of “The Mess in the Middle,” Audra Carpenter talks with Alyson Lex, a seasoned marketer and copywriter.

Alyson discusses her journey from education to marketing, highlighting the value of understanding customer needs and the impact of personal development on business success.

She emphasizes the importance of resilience, self-awareness, and adaptability in entrepreneurship.

The conversation covers topics like marketing strategies, overcoming challenges, and the role of digital tools in content creation.


Why You Should Listen

This episode is a must-listen for entrepreneurs and business owners who seek practical advice on navigating the complexities of marketing and personal growth in business.

Alyson’s journey and insights offer valuable lessons on resilience, customer engagement, and the impact of personal development on professional success.

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In this episode, you will learn:

  • 01:00 – Alyson’s career transition and discovery of marketing
  • 04:00 – The importance of customer-centric marketing and communication
  • 07:00 – Challenges of balancing personal growth and business demands
  • 10:00 – Leveraging digital marketing and tools like ChatGPT for content creation
  • 13:00 – The role of mindset in business success and personal development
  • 16:00 – Strategies for managing workload and prioritizing tasks
  • 19:00 – Tips for building a successful online presence and community
  • 22:00 – Utilizing personal strengths and interests in business strategy
  • 25:00 – Adapting to changes in the market and customer needs
  • 28:00 – The importance of self-care and setting boundaries in business
  • 31:00 – Final thoughts on resilience and adaptability in entrepreneurship


Resources mentioned


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Starting a business can be a daunting task, no matter how passionate you are about the product or service you offer and the values you stand for. But getting stuck at any point is never a sign of failure; it is simply a call to refocus.

The Mess in the Middle with Audra Carpenter is a podcast meant to move small business owners and entrepreneurs, out of being stuck, no matter where they are in the process of launching or growing their businesses.