Transforming Passion into Profit

Listen to The Mess in the Middle Podcast once per week, every Wednesday, to achieve the business of your dreams.

This episode of “The Mess in the Middle” features a conversation between Audra Carpenter and Jodie Mykaels.

Jodie, hailing from England, has a 25-year background in the beauty industry and has evolved into a beauty business coach.

She discusses her journey, emphasizing the importance of aligning business strategies with personal values and understanding one’s audience.

Jodie shares insights into overcoming common challenges faced by her clients, such as mastering the art of communication, dealing with mindset issues, and the significance of having a clear and focused approach in business.

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In this episode, you will learn:

  • 01:00 – Jodie’s background and transition into beauty business coaching
  • 04:00 – The importance of aligning business with personal values
  • 07:00 – Overcoming common client challenges in the beauty industry
  • 10:00 – The impact of digital marketing and balancing old school and new school methods
  • 13:00 – Dealing with mindset issues, particularly around money
  • 16:00 – Building strong communication skills in the beauty industry
  • 19:00 – Adapting business strategies to changing market demands
  • 22:00 – Exploring the growth and opportunities in the coaching industry
  • 25:00 – The role of AI and human touch in business coaching
  • 28:00 – Identifying and targeting the right clientele
  • 31:00 – The journey from beauty professional to beauty business coach
  • 34:00 – Jodie’s advice for entrepreneurs in their first year of business


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Starting a business can be a daunting task, no matter how passionate you are about the product or service you offer and the values you stand for. But getting stuck at any point is never a sign of failure; it is simply a call to refocus.

The Mess in the Middle with Audra Carpenter is a podcast meant to move small business owners and entrepreneurs, out of being stuck, no matter where they are in the process of launching or growing their businesses.