In just the last few weeks, I have spoken with a handful of founders who are being asked by their team this exact question.
The belief is that content creation, customer challenges and generating more leads can be done faster and better with AI.
The voices behind the AI “bandwagon” is a mix of:
…OMG… everyone is so far ahead of us…
…THIS is going to solve ‘everything’ mindset
… and now we can launch that new product or service
In all of these different conversations, it appears FOMO is the biggest driver out of them all, which feels like the wrong one to be focused on, especially when making these types of decisions in your business.
Generative AI, especially the skyrocketing Large Language Models from the likes of OpenAI, is the talk of the town in the AI world right now.
This cutting-edge tech is redefining our conversations with machines, empowering them to create content from a vast ocean of data.
AI isn’t a cookie-cutter solution, folks. It’s more like the smartphone revolution of the 2010s or the internet boom in the 2000s—a total game-changer, but not a complete game plan on its own—it’s a game changer, not a game plan.
AI should be seen as and used to improve existing business and marketing strategies.
I’d suggest you to consider the key strategic levers (listed below) and explore how AI might assist in improving your plans:
1. Speed to market
2. Differentiation of products or services
3. Operational Efficiency
4. New marketing strategies
The rise of Large Language Models and Generative AI has opened exciting doors across crucial strategic areas, but remember, they aren’t standalone strategies.
Simply adding “AI” as a buzzword to your offerings won’t magically transform customer experiences or guarantee long-term growth.
I’ve been around the block with hundreds of clients over the past 15 years, and let me tell you, the excitement to jump on the AI bandwagon is real.
I’m here to help you zero in on the AI applications that genuinely move the needle for your business.