“I’m not sure how I sound – I haven’t really thought about it much.”
This is what most of my clients say when we first talk about brand voice.
And you know what?
That’s perfectly normal.
Most business owners are too busy running their businesses to analyze how they communicate.
But here’s the thing: If you want AI to create content that sounds like you, you first need to know how you sound.
After helping countless businesses figure this out, I’ve learned something important: Your brand voice isn’t some mysterious thing you need to create – it already exists. You just need to capture it.
Today, I’m showing you exactly how to discover, define, and scale your brand voice with AI – even if you’re starting from scratch.
The Brand Voice Blueprint Myth
Let’s address the elephant in the room: Most people overthink brand voice.
They think they need:
- A 50-page brand guideline
- Perfect example content
- Years of blogging history
- A professional writer
Reality check: You just need to sound like yourself consistently.
Starting From Zero
“But I don’t have any content – how can AI learn my voice?”
Here’s what works: Get interviewed.
One of my clients was struggling with this exact problem.
No blog, no social media presence, nothing for AI to learn from.
So we tried something different:
We had their marketing manager interview them for 30 minutes about:
- Their business journey
- Why they do what they do
- Their views on their industry
- Stories about helping clients
- Their vision for the future
That interview transcript became gold. Why? Because when people talk about what they care about, their natural voice shines through.
Finding Your Voice Pattern
Here’s how to turn that interview into usable guidelines:
- Record Your Stories
- Have someone interview you
- Talk about your business
- Share client success stories
- Explain your philosophy
- Just be yourself
- Study Those Who Resonate Found someone whose content feels “right” to you? Study their:
- Tone (formal vs casual)
- Story structure
- Content approach
- Speaking style
Don’t copy them – use them as a starting point to find your own voice.
Creating Your AI Guidelines
Once you have some content that sounds like you, turn it into guidelines:
- Tone Markers
- Are you formal or casual?
- Do you use humor?
- How do you handle technical topics?
- What analogies do you use?
- Content Patterns
- Do you start with stories?
- How do you structure ideas?
- What examples do you use?
- How do you close pieces?
- Language Preferences
- Common phrases you use
- Industry terms you prefer
- Words you avoid
- Sentence structure
Teaching AI Your Voice
Here’s where most people get stuck: They try to create perfect AI prompts without having examples of their voice.
Instead, try this approach from one of our clients:
- Gather Your Best Content
- Interview transcripts
- Email conversations
- Client communications
- Social media posts
- Presentation recordings
- Create Test Content
- Feed examples to AI
- Review output
- Adjust and refine
- Test with your team
- Build Your System
- Document what works
- Create template prompts
- Set review guidelines
- Establish quality checks
The Evolution Process
Your brand voice isn’t static – it evolves.
One of our Content Hub OS clients started with a very formal tone because they thought that’s what their industry expected.
Through testing and feedback, they discovered their audience connected better with their natural, more conversational style.
The key?
They had a system to:
- Test different approaches
- Gather feedback
- Make adjustments
- Scale what works
Your Next Steps
- If You’re Starting Fresh:
- Get interviewed this week
- Record yourself talking about your business
- Find content creators who resonate with you
- Start documenting what feels right
- If You Have Some Content:
- Collect your best pieces
- Identify common patterns
- Create basic guidelines
- Start testing with AI
Ready to Find Your Voice?
Remember that interview we talked about?
The one that helps capture your authentic voice?
I’d love to help.
As the host of “The Mess in the Middle” podcast, I’ve helped countless business owners discover and articulate their unique voice.
Let’s have a conversation that could transform your content.
You have two ways forward:
- Schedule a podcast interview with me – we’ll capture your voice while sharing your story with my audience.
- Get the complete system with Content Hub OS, which includes:
- Voice-finding frameworks
- Testing templates
- Scaling systems
- Plus access to my podcast interview
Ready to find your voice and scale it?
→ Click here to schedule your interview or learn more about Content Hub OS
Let’s capture what makes you unique.
Talk soon,
Audra
P.S. Every great content system starts with a conversation. Let’s have yours.