Picture those old-style sales pages filled with yellow highlights, screaming red text and lots of “BUY NOW” buttons.
We’ve all seen them!
When we think of copywriting, that’s often what comes to mind. While that style of sales page can be effective, it’s not the only way to make sales.
I’m talking about a more subtle approach, where you might even find that you generate more interest – and potentially more sales…
A very enticing way to encourage readers to make that click!
Allow your readers to see themselves in a particular situation. This can be through your own story or those of others.
Did you help a client turn her chaotic household into a calm oasis through better organizational skills? Her story on your sales page will get more clicks than all the yellow highlight you can buy.
And that time you trashed your entire business plan and started over because you simply weren’t passionate about your work? Your potential business coaching clients will be anxious to learn more and will click through without you even asking.
The beauty is that you can use them everywhere – in your blog posts, in your emails, on your sales pages, and even in videos and on social media!
They’re real. That’s the power of stories.
Be Genuinely Helpful
Want to build a reputation as the go-to person in your niche?
All it takes is helping people.
Answer questions on social media, volunteer to speak to groups who need your advice, write blog posts that address the most common issues your readers face.
By volunteering your time and knowledge, you’ll attract a wide audience of potential customers who may need your services in the future.
Who will they turn to? That very helpful person who went out of her way to offer assistance in the past.
Even better and super rewarding – if you really want to show off your expertise, a little volunteer work goes a long way!
Not only will you make an impression with the person you help, but chances are she’ll share with her friends as well, further expanding your audience.
Still wondering about that call to action button?
There is definitely a place in your business for a good “Click here to buy” or “Learn more right now”. They are still useful (and even necessary of course) on sales and opt-in pages.
The key is knowing when to make a subtle offer, and when to do some spoon feeding. Your audience and product will dictate this.