Always Start with Strategy. Establish your current competitive positioning in today’s highly evolving environment.
If there’s one thing we know about goals, they have to be SMART, right? After all, that’s what we’ve been told for years. We have been told that if we want to succeed, our goals MUST be Specific, Measurable, Attainable, Realistic and Timely. This acronym looks great on paper—and clearly, it’s easy to remember— but …
Picture those old-style sales pages filled with yellow highlights, screaming red text and lots of “BUY NOW” buttons. We’ve all seen them! When we think of copywriting, that’s often what comes to mind. While that style of sales page can be effective, it’s not the only way to make sales. I’m talking about a more …
The Art of the Soft Sell: Get the Click Without (Really) Asking for It Read More »
Before you begin each stage around your marketing efforts, you will need to plan out your goals and expectations, along with what will be necessary to accomplish a successful campaign using this area of marketing.
SHARE THIS POST Brand identity sets you apart from other companies. Just like your own personal identity, brand identity informs your customers about everything that goes on with regard to your business. Without a strong brand identity, your business simply melts into the backdrop with the thousands of others floating around on the web. If …
Creating Your Brand Identity – Your First 90 Days Read More »