Rule number one: never underestimate the power of good marketing.
The world is overflowing with great ideas and broke business owners with fabulous products, but no sales.
Fact is, ideas are not what drive most business success… marketing is!
So before you quit your day job to branch out on your own, seriously think about putting a solid marketing plan in place first.
I’ve given you these 3 ideas to get your creative juices flowing!
Sounds daunting, I know, but it’s actually really simple!
This is typically used by product sellers, coaches and service providers, where one conducts a seminar over the internet.
And one of the best sources of new clients is in free training webinars. No matter what your niche, people LOVE the promise of in-depth training at no cost!
Not only does your brand/product gain exposure, but you also entice potential clients to part with their email address which you’ll be able to market to later.
In a nutshell, webinars are a fantastic way for potential customers to get to know you better. And the better they know and like what you’re about, the more likely they are to buy!
It’s totally normal if you’re not comfortable hosting a webinar!
Luckily, there are other brilliant ways to get yourself out there.
Just hit the keyboard and start sharing your thoughts and ideas via your blog, ebooks, guest articles and other written content.
For internet marketers, this gives readers a taste of what they can expect from your product. If you sell physical products, it provides the perfect opportunity to share usage tips and other important information with your buyers.
Oh, the endless benefits of content marketing! Another amazing one is search engine optimization. Google and other search engines index the words on your website and use the information to present search results to their users. Pretty neat, right?
Content marketing is a tool you can use to make the most of these results, and to bring more potential buyers to your website.
Content is king after all!
Before you start to think “uh-oh”, I’m here to tell you that this route doesn’t have to cost the earth!
Facebook, YouTube, Twitter, Google and plenty of other sites all offer paid placement, and with today’s powerful analytics tools, it’s easy to create ads and drive traffic inexpensively.
I’d recommend starting with Facebook, since the cost is low and it’s easy to target your ads to your ideal client. Once you’ve perfected your funnel, you can branch out into more costly ads with a larger reach, such as Google AdWords or another ad network.
So there you have it! But don’t limit yourself to these three marketing methods though. There are loads of others you can try, including affiliate programs, JV partnerships, automated funnels, direct mail campaigns, and even video marketing.
The key to marketing your business successfully is to keep testing and tweaking to make the most of every method. Do this and see your business grow!