Stop Being Your Own Worst Client

Let me paint you a scenario.

You have a coaching client who is simply failing to complete her tasks for the week. 

She can’t find the time to get her email opt-in page completed. 

She’s too busy to write the next chapter of her book. 

She’s working too hard and completely forgets to put together her webinar presentations. 

Ugh. Talk about a frustrating waste of time right???

Still, you jump straight in and sit her down for a serious talk about the future of your coaching relationship – and her business. 

I’m sure you know where I’m going with this… 

Practice what you preach

Why, then, do you accept these and other excuses from yourself? Why is your lack of business development allowed to continue, even when you know how important those tasks are for your future growth? 


Okay, but before you go thinking I’m being way too hard on you, know this: coaches all struggle with this very issue. We all put our clients, our family, our friends, and even the neighbor we barely know before ourselves!

But I’m giving you permission right now to stop doing that and start treating yourself as the VIP you really are. 

It’s time to put your business growth ahead of that of your clients. Only by doing that will you be able to reach a larger audience, help more people, and achieve the goals you’ve set for yourself. 

But how?

The simplest way to do this is to just make appointments with yourself. 

(It sounds nuts but it’s actually very practical!)

That hour or two you have free on Thursday afternoon? Don’t book a client call in that spot. Book yourself. Mark it on your calendar and treat it as an unbreakable appointment, just as you would an appointment with a client or your doctor or your accountant. 

Spend the time working on the things that are essential to the continued growth of your business. 

  • Develop a new group coaching program
  • Write a chapter of your upcoming book
  • Write emails for your autoresponder
  • Reach out to JV partners

In a nutshell, do those things you tell your clients to do—the things your own coach is likely advising. 

Don’t push them aside for “later” or “after your client work is done.” Elevate yourself to VIP client status and start putting yourself first. 

Don’t be your own worst client. Your business will thank you for it!  


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